While all Resume/CV's, Artwork, and Portfolios are open to public view, only Pro Members will have their Resume/CV and Artwork pages added to public search engines like Google and Bing so their work can be showing the results of a search.
The search results of any online search are the ones most relevant to whatever question is being asked. The search engine reviews numerous criteria for pages across the web to determine the best ones to show the user. For example, If you search for a Thai restaurant, the results of your search will include Thai restaurants near your location.
A user then typically scans the results and looks for the one that seems like it will answer their search query. In general, users will first click on items higher ranked in the results, (i.e. people will click on the results of page 1 before moving to page 2). So, the general principle holds that the closer a web page shows up near the top spot in search, also known as rank, the more likely it will be clicked.
The process for Improving your rank is called Search Engine Optimization (SEO). While Artrepreneur has a robust SEO implementation for our site as a whole, there are still additional strategies that you can implement to further improve your rank.
Understanding Search Engine Optimization (SEO)
The problem for artists and designers is that search engines can't "see" the content of an image. In order for it to see the image, i.e subject matter, colors, style, medium, etc, it looks at the information available on the page, such as a description or title, as well as the metadata attached to the image itself. It may also look at other pages that your artwork page is linked to, such as your resume page, to provide additional context.
So to take advantage of SEO, you should provide as many details about you and your work as possible. Artrepreneur provides many sections on your Artwork page to add relevant content such as titles, descriptions, materials used, location. keywords, copyright information, and more. The more information you can provide, the more the search engine, and visitors to the page, can understand and put the work into context.
However, this is only one factor amongst many. Understanding SEO can help you be discovered, not only on Artrepreneur but any website where you place your work, including your own. We discuss more on SEO on Art Business Journal and provide additional resources to help you learn this important topic.